The media had a paramount role in the riots of 1997 in Albania. They contributed a lot in creating the image on the Albanians, but also on the rebel movements and government forces.
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Newspaper formed in 1991, became legendary for fighting with government of Sali Berisha's Democratic Party dh. Koha Jonë became the strongest voice of the former communist opposition criticizing any government action. Participation of the newspaper in the riots of 1997 starts on 31 January 1997, when he calls on creditors to go to the counters of "Gjallicës" on 6 February, as it will take money. But precisely dated 5 February "Gjallica" bankrupt. This event, with great frustration, promotes violent protests in Vlora, which would then lead to total breakdown of the state. On 1 and 2 March, the newspaper wrote that the massacre of 28 February, shikasit provoked, although remains a little hard to believe that six officers SHIK went to draw 50 students from the hunger strike in front of 200 persons They surrounded the University.
Throughout the turmoil of 1997, the TVSH (Albanian Public Television), gave a totally non-professional attitude, calling continuously and communist rebels as terrorists and not to ever consider their alternative. Coverage of events tendecioz VAT and journalists made his return to inevitably enemies bringing rebel forces destroying transmission antennas nationwide.
Almost all the Greek media generally presented the rebellion as a rebellion of people who lost their fortunes in government endorsed Ponzi pyramid schemes.
Italian media have proved more sensational media by raising the peak figure of rebels, especially the Zani Causey. However unlike the Greek media, the Italian proved more realistic about the situation by analyzing in detail what was happening and why is happening. "Corriere Della Sera" and RAI covered more events of 1997.
BBC, British Radio and Television more powerful, there were special programs in Albanian. BBC Lifestyle, clearly supported the rebels and even encouraged their rebellion with the news. So for several days this radio broadcast news as numerous government forces were attacking breakaway cities, thus giving the rebels an excuse for the outbreak of depots.
CNN was mainly independent and more Albanian events broadcast as news and not analyzed chronicle them inside.
British newspapers had as favorite theme North-South division writing and even convinced the Western public that the crisis in Albania was a collision between the North (Ghegs) and southern (Tosk) being broken so the image of Albanians in the world.